Leading Croatian food processing company Podravka and tourist company Istraturist are partners in a big image building project for town Umag, it was announced at the press conference by management Board presidents, Podravka's Zdravko Sestak and Istraturist's Gordana Tomicic.
The goal of this exceptionally important project is to portray Umag as a desirable and recognizable destination for recreation, vacation and entertainment. The idea is for Umag to become a destination where everyone can find something created just for themselves, and the slogan of the town was also presented - Umag: "1st point of Istria".
Podravka's management Board President Zdravko Sestak said: “Podravka aims to realize good results, but also to acquire a significant part of revenues from tourism as well. We feel it is necessary to expand the cooperation we have with Istraturist and to support projects which will on the one hand revive the town where we also have a production facility, and on the other hand, we are starting something brand new and different. We have become renowned in Umag partially due to ATP tournament, but we feel we have a lot more to show. Umag is visited by numerous tourists and it is therefore important to present ourselves with a wide range of our products.”
Istraturist management Board President Gordana Tomicic thanked Podravka on log-year partnership and pointed out how this cooperation between Podravka and Istraturist in building a new image of Umag is a step further in this partnership between two companies.
"We are pleased to have agreed on another project with Podravka, because this confirms that Podravka and Istraturist are first of all continuous, reliable partners in the key segments of business. We are tied by a commercial agreement on consumption of Podravka's products which are of exceptional quality, in all of our hotels, villas and camps. Almost two million mostly foreign tourists that stay in our facilities in the season get the opportunity to taste Podravka's food products and beverages. We are happy to be a part of this building of a new image of Umag with Podravka with the aim of creating the most entertaining destination on the Adriatic coast,” Gordana Tomicic, management Board President of Istraturist said.
Numerous activities awaiting tourists and all visitors of Umag start on the 17th July and last till end of August. Continuous entertainment manifestations start with the festival Fino&Vino. Festival offering is composed of theme stands, natively decorated spots for gathering and socializing and enjoyment in supreme gourmet offering of Istria.
Before the tournament is closed, the guests can expect daily performances of the most popular Croatian, but also foreign entertainers, starting with the concert of Nina Badric on the 25th July.
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