Leading independent Croatia operator Holiday Options is merging its operations to the country with specialist Hidden Croatia.
The integrated group expects to carry more than 20,000 holidaymakers to Croatia this summer.
The combined resource will enable those numbers to be exceeded if there is demand, according to the two companies
Holiday Options has been operating to Croatia for more than 10 years and has developed a comprehensive range of hotel and self-catering holidays in resorts from Istria in the north to Dubrovnik in the south, as well as many of the islands.
Hidden Croatia’s programme includes hotels, adventure tours and tailor-made itineraries, as well as a fleet of yachts and gulets for skippered holidays or bareboat charter.
Holiday Options managing director Hamish Manson said: “This merger represents a unique opportunity for both companies to offer an entirely complementary range of products to customers.
“I have been impressed by the quality and diversity of Hidden Croatia’s programme and we are delighted to be working with them.”
Group general manager for Hidden Croatia Annie Corcoran said: “There will be considerable benefits for both companies. We look forward to being able to sell more products as a result of Holiday Options’ wider range of UK departure points. Holiday Options in turn will be able to buy in to our extensive assets in Croatia.”