Airport Strategy & Marketing Ltd (ASM) congratulates Zagreb Airport on securing two new routes with easyJet, the development of which ASM has been instrumental in. The carrier will operate four services each week to Paris Charles de Gaulle, to start in November 2010, and five services per week to London Gatwick, to start in February 2011.
ASM undertook a strategic review of the market opportunities for the airport. The consultants looked at market data to identify the core origin and destination (O&D) markets and identified whether there was need for additional capacity, as well as what type of carrier would be interested in the market. Through this process, ASM found that there was potential for a number of additional services, particularly to Paris.
Following the strategic review, ASM considered the different options of engaging the airlines and established that Routesonline was the ideal mechanism to further the process of establishing new routes. Using the website’s ‘Campaign Manager’, a function which enables airports to target a bespoke group of airlines and track the origin of the hits on the airports’ information, a comprehensive overview of the French market opportunity was sent to target airlines - including detailed information on the O&D markets between Zagreb and France, the evolution of traffic between Croatia and France and of French visitors to Croatia. The tracking function made it possible to see that the Paris market was of particular interest to easyJet.
The information obtained by ASM, using Routesonline and other market analysis techniques, provided the basis for further discussions between Zagreb Airport and easyJet, resulting in the carrier announcing the introduction of these new services.