Live Nation, world's leading live entertainment and eCommerce company, announced partnership with Croatian concert promoter Adria Entertainment to bring more tours and shows to the country.
Zagreb-based Adria Entertainment
is a leader in promoting live entertainment in the Balkan region. The company organized over 100 concerts in the last five years incorporating the highest standards in the entertainment industry and ticket sales records.
Michael Rapino, President and Chief Executive Officer of Live Nation Entertainment, sees the new partnership as an attractive opportunity for international expansion.
"Croatia is becoming an increasingly popular touring location for artists and we are happy to join forces with an established partner in a growing music market.
“Moving forward, we will continue to identify strategic partnerships that will allow us to better serve artists and fans, bringing the best in live entertainment to new markets around the world," said Rapino.
Vladimir Ivankovic, Chief Executive Officer of Adria Entertainment, calls the new partnership unprecedented, as “it unites the expertise and influence of the world's biggest live entertainment company with our local knowledge and expertise which we believe will result in new innovation and opportunities for live entertainment in the Adriatic region."
Adria Entertainment will continue to bring the biggest music stars and shows to Croatia and across the Balkans, starting with Red Hot Chili Peppers concert
at the Zagreb Hippodrome on August 29th 2012.