IT company Media-Soft from Cakovec, which operates in 30 countries and with 24 pharmaceutical companies worldwide, has opened a daughter company in the UK called Mediasoft Systems UK.

The strategic goal of the company is to expand into Western European markets.

Founded in 1996, Media-Soft specializes in Customer Relationship Management solutions for pharmaceutical industry. Its flagship product, Sales Vision Pharma CRM, is a leading CRM solution in the region with users in over 20 countries of Eastern and South-Eastern Europe. Media-Soft’s clients include Sandoz, Solvay, Actavis, GSK, Grunenthal, Krka, Alkaloid, Bosnalijek, Pfizer, Bayer and many others.

“IT is becoming a specialised and global sector. We are global, but also specialise in the pharmaceutical industry. After branches and partnerships in Slovakia, Russia, Mexico and Poland, this move will strengthen our position in the international market. London is a challenge that we can rationalise in the future,” says Damir Safaric, Director of Media-Soft.