Croatia is participating in the World Travel Market exhibition which opened in London yesterday. Croatian National Tourist Board held a press conference today and presented the latest data and predictions for the next year.

Tourism Minister Damir Bajs told the press that after a good 2009, Croatia was entering next year cautiously but confident that with good measures and cooperation between the public and private tourist sectors, good results can be achieved.

Bajs also said that foreign tourists found Croatia an increasingly attractive destination which offered good value for money, adding that in 2010 prices would be adapted to the market conditions, which he said was important for agreeing cooperation with foreign tour operators.

Bajs thanked eight British tour operators for their cooperation saying they were happy with the cooperation as well, and willing to continue it next year.

In 2010, 11 British air companies will fly to Croatia from 19 airports, a total of 80 flights per week, which Bajs said would repeat, if not even exceed, this year's arrivals from Great Britain.

In the first nine months of this year, Croatia recorded 228,600 British arrivals, down four per cent on the year, who generated 1.18 million nights, up 2 per cent.

The head of the Croatian National Tourist Board's Office, Niko Bulic, said Croatia would be marketed for the first time as a lifestyle destination.