Most people in the UK consider holidays to be the highlights of their year, a price comparison website has claimed.

According to Bob Atkinson, travel expert at travelsupermarket.com, Brits are more likely to give up all kinds of luxuries than cut back on time off.

He said that a 'work hard, party hard' culture is prevalent among people at the moment, with many consumers making holidays into the 'highlight' of their year.

“Brits will give up all sorts of things in order to save up and spend on a trip or a series of trips as a reward for working hard during the year. Given the choice between our holiday and a new sofa, the holiday will win nearly every time,” Atkinson noted.

“[Time off] gives us the opportunity to rest, relax, party or indulge in our interests, with more and more of us taking activity breaks, whether they are cultural, sporty or family-orientated.”

A recent research conducted by Travelzoo revealed that 42 per cent of Brits plan to travel more in 2010 than they did in 2009.

In related news, Croatia has been tipped as one of the top ten holiday destinations for 2010 by the leading tour operators Thomson Holidays and First Choice.

Described as a real jewel with breath-taking mountainous landscapes, rich green forests and medieval cities, Croatia is one of the trendiest holiday destinations for Brits, the operators said.