Research carried out by online travel agency www.holidays-direct.co.uk has revealed Dubrovnik as one of the most popular holiday destination UK holidaymakers searched for online in the last six months.

The study monitored which destinations holidaymakers searched for on the www.holidays-direct.co.uk website and has shown a noticeable increase in results of non euro holiday resorts.

Top 10 most searched for holiday destinations are:

1.Egypt – Sharm El Sheikh
2.Turkey
3.Spain – Malaga
4.Greece
5.Portugal – Faro
6.Croatia – Dubrovnik
7.Dubai
8.New York
9.Bulgaria – Golden Sands
10.Tunisia – Sousse

Non Euro holiday resorts grew in popularity in 2009 due to the exchange rate between the euro and the pound and value for money aspect, a highly important factor for UK holidaymakers since the recession.

The all inclusive holiday trend continued to grow in popularity in 2009 as a budget friendly option for many families and couples alike, with all inclusive holidays to Egypt and Turkey being most popular.

Bookings for package holidays to Europe have increased greatly as holidaymakers want to know they are covered in the event of 3rd party failure for example and for peace of mind, according to the research.

Destinations such as Tunisia, Croatia and Bulgaria were revealed as the most popular for package holiday deals.