While Brits are getting more for their money in the Eurozone than this time last year (586.30 Euros compared to 569 Euros in June 2009 based on £500 exchanged), non Euro destinations are still proving to be a big draw for Brits according to currency experts ICE (International Currency Exchange).

Croatia is proving to be one of key hot spots for the summer offering better value against the Pound compared to a year ago. Holidaymakers buying £500 worth of Croatian Kuna will get 2.08% more this year than last (4245.75 in 2010 vs 4159.40 in 2009).

Joanna Williams, Head of Marketing for ICE said: “The popularity of the Eurozone is seeing resurgence due to the strengthening Pound against the Euro which saw a 19 month high this week.”

But Brits are also capitalising on favourable exchange rates, low day to day living costs and Mediterranean temperatures in non Euro hot spots Croatia and Bulgaria. 

Travel specialist Thomas Cook reported that related travel expenses such as ground transport, drinks, meals, cigarettes, newspapers and snacks will all be markedly cheaper than a year ago, while online booking specialist lastminute.com has reported a massive rush for holiday bookings following the World Cup early exit.