The Croatian National Tourist Office has announced the appointment of travel and lifestyle specialist Rooster for its PR activity in the UK and Ireland.
Rooster’s activity will focus on promoting Croatia’s unrivalled diversity, highlighting the country’s strong points such as 1,244 island and unique gastronomy. The agency is also tasked with extending coverage of Croatia’s inland regions and promoting the country as an appealing holiday destination for families.
Its first task will be to highlight Croatia's news and events at the World Travel Market trade show in November, organising the country's annual press conference where its plans for the next 12 months will be announced.
“With such a diverse and unique tourism offering we’re looking to attract even more visitors from the UK and Ireland in 2012,” says Meri Matesic, UK & Ireland Director of the CNTO.
“We’re delighted to have Rooster on board; the professionalism and enthusiasm of the team are a great combination and I look forward to working with them to drive awareness of Croatia and its huge variety of natural and historic attractions.”
James Brooke, Rooster’s Managing Director commented: “We’re thrilled to add such a sought after tourist board account to our growing portfolio. Croatia has plenty of potential and we look forward to helping the destination gain even more market share.”
Rooster’s campaign in the UK and Ireland will support Croatia’s key marketing message ‘The Mediterranean as it once was’ and communicate the country’s unique selling points including beaches, heritage, food and drink and the natural environment.